Helping fearful dogs
The economy of incentives and the surprising science of motivation
"It has already been demonstrated that an essential element of organizations is the willingness of persons to contribute their individual efforts to the cooperative system…the contributions of personal efforts which constitute the energies of organizations are yielded because of incentives. The egotistical motives of self-preservation and of self-satisfaction are dominating forces; on the whole, organizations can exist only when consistent with the satisfaction of these ...
